Mercedes-Benz China decreases 澳门新豪天地官网officia
The parts whose prices have been revised are cover Mercedes-Benz, AMG and Smart vehicles. Prices have been decreased by 5 percent to 25 percent. Among them, part prices for Mercedes-Benz E-Class’ horn decreased by 8 percent, while prices of the C-Class’ shock absorbers decreased 25 percent.
Imports of the country's top ten imported brands, including BMW, Mercedes-Benz, Audi and Land Rover, fell 19.9 percent from 2012 to 2013. Imports of BMW, Mercedes-Benz and Audis for the six month period totaled 84,000 units, 53,000 units and 45,000 units. Those figures represent negative year-on-year growth of 17.6 percent, 22.8 percent and 2.9 percent, respectively. Wang Cun, senior head of marketing for Sinomach Automobile, attributed the decline in certain imported brands to the current state of the Chinese economy.
The Hubei Province Price Bureau has also conducted an investigation of four BMW 4S dealerships in Wuhan. During the investigation, the Bureau came to the conclusion that the dealerships had engaged in monopolistic price fixing; they have been fined 1.63 million RMB in cash. The penalties have surely gained the attention of several other 4S dealerships in the country.
Despite the lackluster state of the import automobile segment, imports of American brands have actually been on the rise this year. According to the CATC study, US manufacturers' combined share of the Chinese import automobile market rose 4.3 percent from the first half of 2012 to the first half of this year. Mr. Wang attributed the growth US manufacturers' have experienced to increasing consumer demand in the country. Jeeps imported by China grew 19.4 percent over the six month time period, with Chrysler and Dodge imports also increasing.
The National Development and Reform Commission's anti-monopoly investigation continues to make waves in the automobile industry. The NDRC has already fined 12 Japanese manufacturers a total of 1.24 billion RMB ; 831.96 million RMB in fines were directed at eight automotive part manufacturers and the remaining 403.44 million RMB was targeted at four Japanese axle bearing manufacturers, including NHK.
Mercedes-Benz has also taken efforts to increase its R&D, manufacturing, testing and quality control for its auto parts, in order to satisfy Chinese consumers’ demands for increasingly luxurious automobile driving experiences.
A representative from a luxury automobile 4S dealership in Sichuan explained the plight of dealerships, stating that dealerships are merely following the provisions stated in the Automobile Brand Sales Management Measures. The representative advocated that automobile manufacturers should be the main target of the investigations. The representative explained in detail: "Currently, dealerships are having a very hard time conducting business. New car sales generally don't bring in any profits, [so dealerships] have to rely on after sales services."
At the same time, Mercedes-Benz is also planning to offer free automobile tests at over 300 of its dealerships nationwide. The free tests, which are scheduled to begin in February, will cover 15 different safety aspects. Mercedes-Benz will also offer free three month roadside service.
According to the recently released CATC study, Chinese automobiles imports for the first six months of the year totaled 526,000 units. The number is 10.7 percent less than the 589,000 vehicles imported in the first half of 2012.
However, Mr. Dong made sure to emphasize that the luxury automobile segment is separate from the rest of the market. As such, the result of the policies on the overall automobile market will be somewhat limited./
Following up on its second price revision of its auto parts last September, Mercedes-Benz China has once again revised prices of its auto parts earlier this month, Autoweekly reported today. The revision was announced when Mercedes-Benz dealerships released new price lists of their auto parts. The news is sure to be favorable among consumers, who have had to pay extra costs in the past.
At the same time, dealership inventories of imported automobiles reached a new high this year. Under increasing pressure to make sales, dealerships may begin introducing new promotional offers to be more competitive.
As growth in the Chinese automobile market slows down, sales growth rates for imported vehicles have also begun to decrease. According to a report appearing in the National Business Daily today, the data statistics collection body of the China Automobile Trading released a new study regarding the performance of automobile imports in the country this year. According to the study, the amount of automobiles imported by China fell over ten percent over the first half of this year.
澳门新豪天地官网，An industry analyst added that the existing legislation favors manufacturers over dealerships. Manufacturers rarely look out for the livelihood of dealerships after selling vehicles to them. The analyst added that the legislation may lead to decreasing prices for automobiles, automotive parts and after sales services, at the same time boosting sales.
Earlier this month, the Jiangsu Price Bureau announced that it had already obtained relevent evidence in its investigation of Mercedes-Benz showing that the manufacturer has engaged in price monopoly practices for its automotive parts and after sales services. Prior to this, Audi had already admitted to engaging in monopolistic behavior and announced that it is willing to accept any legal penalties.
新豪天地娱乐官网99159，China Association of Automobile Manufacturers Deputy Managing Director and Deputy Secretary General Dong Yang explained his prospects for the automobile market following the policies: "Having manufacturers reduce prices is of course good news, as the prices for imported and luxury automobiles are very high. At my time at BAIC, dealerships would be willing to sell imported Mercedes-Benz vehicles, but were not fond of selling Beijing Benz vehicles. Why you ask? Because imported vehicles were very profitable."